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Publications		Article downloading Instructions \| First article ---> If you wish to print any of the following articles, simply select the print option from the File menu. If you are familar with WinZip, Click Here to download the articles.



		Superman, psychic or Wizard of Oz? For every project, the moderator must play a host of roles (December 2002, Quirk's Marketing Research Review) The NP/4P Paradigm: A Physician-Targeted Marketing Research Paradigm for New Product Drug Launches Technique (May 2001 Quirk's Marketing Research Review) Pharmaceutical Face/Off (December 98 Quirk's Marketing Research Review) From R&D to the mouth - a viable roadmap for the technology era (Technology and Health Care 4 IOS Press - 1996) Physicians focus groups revisited (Quirk's Marketing Research Review, June/July 1996) The qualitative/quantitative segue in health care marketing research (Quirk's Marketing Research Review Quirk's Marketing Research Review October 1995) Research with health care providers: An uncommon approach to a common problem (Quirk's Marketing Research Review, June/July 1994) A Study of physicians' reactions to health care reform (Quirk's Marketing Research Review, February 1994) A Sharper Competitive Edge in Marketing (Pharmaceutical Executive, March 1990) Focus groups by telephone: a way to research health care (Marketing News, August 1988) Viewpoint: The Great Dental Mystery (Dental Economics, February 1988) The Doctor's Mighty Pen (Pharmaceutical Executive, October 1986) Are you on target: Effective positioning of your products and services in dentistry (June 1986, Proofs) Marketing Healthcare Products - A Treatment Plan (HealthCare Marketing, May/June 1985 Vol. 40 Number 9)



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