DRS Healthcare Consultants- Profile



Profile		Dr. Murray Simon
		Dr. Murray Simon has research experience across a broad variety of health care issues, products and professional specialties and brings to his projects the unique combination of his years as a health care provider coupled with eighteen (plus) years of hands-on marketing research experience. Dr. Simon, based in Charlotte, NC, is considered to be one of the most experienced qualitative marketing research consultants in the health care industry. He holds a B.A. in Psychology and a Doctor of Dental Surgery degree. He is a member of the American Dental Association, the North Carolina State Dental Association, the American Marketing Association, the Qualitative Research Consultants Association and an Affiliate of the Institute of Oral Biology. Since 1982, Dr. Simon has conducted focus groups and individual interviews with a wide range of health care professionals -- physicians, dentists, veterinarians, nurses, hygienists, pharmacists, health care administrators -- as well as with patients both in the US and abroad. He is an early pioneer in the use of telephone focus groups with health care professionals. His firsthand knowledge of the health professions provides valuable insights into the recruitment of professionals and the methods of questioning that are most productive. Dr. Simon's ability to speak and understand each respondent's technical language yields productive results in the areas of interpretation, analysis and report writing..



		"I like the fact that you're comfortable handling the more complicated therapeutic agents and complex issues. You don't cling to the discussion guide like a life raft in a storm. You're quick to see openings when they occur and not afraid to go off in a new line of questioning if you think it will benefit the project. You usually give me more information than I expected." W.M. - Eli Lilly & Company

		"The enthusiasm, interest and insight you demonstrate make you a research partner, rather than just an apathetic supplier." W.C Weaver - C.R. Bard

		"Thanks so much for you professional and timely response to our research needs. The client was very impressed as well." Robin Hulton - ProClinica

		"His knowledge and expertise are valuable assets when designing and implementing research projects in the health care industry. Murray's personal qualities and professional approach allow him to translate technical issues into concise marketing language." Susan Raftery - Burke Marketing Research



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